Iceland left me spellbound when I first visited in 2009. I have been coming every year since, up until 2013. Don’t get me wrong here, my passion for the simple, moon-like design of its landscape has not faded at all. To me, it is somewhat less of a traditional landscape and more of a workspace that can be perfectly decomposed into shapes, structures, lines, patterns and tones. The reason I stopped returning was the enormous hype for photographing the country and its famous spots, apparently fuelled by spectacular images on every social media around. See the stats - in 2009, only 493,000 tourists visited the country. The number grew to almost 800,000 in 2013 and it has banged to over 2 million in 2017.